Oregon football fans are responding to news that season ticket prices will rise for the 2025 season. Local supporters shared their thoughts on the increase during visits to sports bars.
Linda Braun, an Oregon season ticket holder, expressed her disappointment. “I don’t think it’s a good idea,” she said. “The University has plenty of money. They don’t need to keep raising prices all the time.”
In November, Oregon Athletic Director Rob Mullens confirmed the price hike during an interview with John Canzano. Mullens explained that the university aims to generate $20.5 million to meet the Name, Image and Likeness (NIL) cap set for 2025.
Many fans told KEZI they are unhappy because ticket costs are already high. “I can only afford to go to one game a year,” said Jodi Topp. “We usually go for my birthday, but if prices go up, I won’t be able to go.”
Ticket prices for the 2024 season ranged from $279 for the cheapest to $2,539 for the most expensive seats. For 2025, prices will start at $339 and go up to $2,679.
Federico Corona questioned the impact of the increase. “Who’s going to go to the games if prices go up? Fewer people will attend. I’m sure most Duck fans aren’t happy about this.”
Other universities, like the University of Tennessee, have added a talent fee to season tickets to fund NIL deals for student-athletes. Oregon, however, is simply raising ticket prices to cover its NIL cap.
Oregon operates its own NIL collective, Division Street, funded by donors who pay student-athletes through this program. This collective is separate from the $20.5 million NIL cap that universities must follow.
Meanwhile, Oregon State University is testing a new approach by adding a $3 student enrichment fee to all tickets and parking passes for the 2025-2026 athletic year.
